Chipicao is a popular brand from Chipita - a subsidiary of Vivartia S.A. - that produces various pastry products sold throughout Europe and a few Eastern countries like Egypt, Lebanon and Kazakhstan.Chipicao is a chocolate-filled croissant targeted to kids, and "Chipi" is the brand's mascot.
We were approached by a Portuguese ad agency that was participating in a bid to get the whole Chipicao account for all Europe. They wanted a full redesign of the character to aim towards a more pre-adolescent audience.
This is our first version of that, and it helped the agency to nail the account right away!
The 3D model, and character rig were done by my good friend Alex Liki. I handled art direction, shading and lighting.
I'll post a new version soon that has the final features of the character, plus a few other angles.
Stay tuned!
2 comments:
sweeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeet!
awsome, i have collected over 40 cards, too bad they don't make them any more.
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