Wednesday, October 04, 2006

DuPont showcased is one of the best sources of information about the subject of motion design on the internet today.
Countless articles, interviews and in-depth, behind-the-scenes articles on the top motion design projects and houses on the planet.

They are currently showcasing an interview and "behind-the-scenes" article on the making of the DuPont ad produced by Lobo earlier this year.
I'm glad to have had the opportunity to join the production early on, and work along with both Lobo and Vetor Zero teams on this challenging, abstract project.

The whole spot can be viewed from my website through this link. And the whole article can be found here.

The article is quite thorough and features some examples of early visual development and production tests.
This project was quite a challenge because of the extremelly abstract concepts and sheer ammount of elements that represented DuPont's reach over many areas of research and production. These elements had to be portrayed in a flowing visual "dance" that was brilliantly developed by our design team at Lobo, collaborating with our 3D and R&D departments at Vetor Zero.

A great example that team-work cannot be beaten!